Diploma of Marketing and Communication

BSB52415 | CRICOS: 0100271

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Start your exciting career in Marketing and Communication today!

Be part of a dynamic class experience and be motivated to advance your creative skills within the marketing and communications field. Be a leader in areas that are changing the way marketers appeal to a new generation of consumers such as interactive content, influencer marketing, augmented reality, and live streaming. Demand for qualified marketing professionals with knowledge of these developing areas is growing every day!

Course Overview

The Diploma of Marketing and Communication (BSB52415) includes a wide range of core topics which reflect the key role of individuals who apply specialised knowledge and skills, together with experience, in leadership and strategic direction in the marketing and communications activities of an organisation. This qualification equips students to use innovation and judgement to analyse, plan, design using wide-ranging technical, creative, conceptual and managerial competencies.

QAT’s mission is to help students achieve their highest potential personally, academically and professionally, this Diploma will provide you with the knowledge base to guide the outcomes and overall performance of the marketing and communication, advertising or public relations functions of an organisation.

Course Duration
52 weeks
Entry Requirements

IELTS 5.5 or equivalent* (No band below 5.0).

Completion of Year 12 (or equivalent in the student’s home country).

Students who have not completed high school must have relevant work experience or a qualification that indicate a likely success of course completion.

Tuition fees

From $6,000**

Work placement hours
360 hours
Intake Dates
Every 6 weeks starting 04/06/19. See the PDF for all intake dates.

*Alternatively, students are required to take a pre-test before enrolment.

**Additional costs include: $300 material fee; $250 enrolment fee; this is a guide only, please contact QAT for the exact cost.

Course Highlights

  • This course will equip students with the necessary skills and knowledge to become a qualified manager in business, human resources and sales.
  • This qualification is nationally recognised.
  • Our trainers are qualified, industry-experienced professionals who provide one-on-one support to ensure you have the knowledge and skills needed to succeed in the field.
  • Students will be trained in real world settings and acquire job-ready skills through their training.

Course Units

BSBMKG507
Interpret market trends and developments
BSBMKG523
Design and develop an integrated marketing communication plan
BSBPMG522
Undertake project work
BSBEBU511
Develop and implement an e-business strategy
BSBMKG506
Plan market research
BSBMKG501
Identify and evaluate marketing opportunities
BSBMKG510
Plan e-marketing communications
BSBMKG530
Create distributed multiplatform digital advertisements
BSBMKG534
Design effective digital user experiences
BSBMKG53
Devise a search engine optimisation strategy
BSBMKG537
Develop a social media engagement plan
BSBMKG514
Implement and monitor marketing activities

Career Opportunities

Job prospects upon successful completion of this course include:

  • Marketing and Communications Manager
  • Account Manager (Advertising)
  • Marketing Coordinator
  • Promotions
  • Marketing Manager
  • Market Research Analyst

Further Study

Graduates can choose to immediately commence their career as a marketing manager, specialist, coordinator or research analyst.

What students are saying about QAT

“I had the opportunity to study at QAT, great people and great staff. I had many experiences, I had difficult moments and sometimes hard to express my frustrations, however the trainers always were there to support me, been patient with me they help me to continue until the end."
Leidy From Colombia
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