Diploma of Leadership and Management (Social Media and Digital Marketing Stream)

BSB51915 | CRICOS 098732J

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Upgrade your leadership, management and digital marketing skills with this high-level qualification.

In recent years, social media has had a substantial influence in the business and marketing industries, opening up a high demand for social media and digital marketing strategists. Take advantage of this rapidly changing business environment by studying this course today.

You’ll gain the necessary skills and knowledge required to become a manager or strategist in social media and digital marketing. The skills gained from this course will prepare you to address the multiple challenges faced by managers in today’s rapidly changing business environment, and provide solutions and strategies to work under various business conditions.

Course Overview

If you love all things tech, you are going to love studying this specialised course in social media and digital marketing. In this entry-level course you’ll learn a range of practice skills in networking and web technologies. You will learn about social media and have the opportunity to build a social media marketing strategy and implementation plan which you can apply to your career and/or business.

You will also gain knowledge on how to liaise with stakeholders and ensure team effectiveness. This diploma also addresses the multiple challenges faced by managers in today’s rapidly changing business environment, and provides solutions and strategies to work under various business conditions.

Course Duration
52 weeks
Entry Requirements

IELTS 5.5 or equivalent*

Completion of Year 12 (or equivalent in the student’s home country).

Students who have not completed high school must have relevant work experience or a qualification that indicate a likely success of course completion.

Tuition fees

From $6,000**

Intake Dates
Every 6 weeks starting 29/01/19. See the PDF for all intake dates.

*Alternatively, students are required to take a pre-test before enrolment.

**Additional costs include: $300 materials; $250 enrolment fee; this is a guide only, please contact QAT for the exact cost.

Course Highlights

  • This course will equip students with the necessary skills and knowledge to become a qualified manager or strategist in social media and digital marketing.
  • This qualification is nationally recognised.
  • Our trainers are qualified, industry-experienced professionals who provide one-on-one support to ensure you have the knowledge and skills needed to succeed in the field.
  • Students will be trained in real world settings and acquire job-ready skills through their training.
  • With social media and digital marketing skills in high demand, students will gain unique skills that will enable them to stand out in the workforce.
  • Successful completion of this course will enable you to work as a social media manager, digital marketing strategist, or complete further study with our university pathways.

Course Units

BSBCUS501
Manage quality customer service
BSBMGK507
Interpret market trends and developments
BSBLRD511
Develop and use emotional intelligence
BSBLDR502
Lead and manage effective workplace relationships
BSBWOR502
Lead and manage team effectiveness
BSBMGT502
Manage people performance
BSBHRM506
Manage recruitment, selection and induction process
BSBWOR501
Manage personal work priorities and professional development
BSBADM502
Manage meetings
BSBMGT517
Manage operational plan
BSBMKG537
Develop a social media engagement plan
BSBMKG535
Devise a search engine optimisation strategy

Career Opportunities

Job prospects upon successful completion of this course include:

  • Social media manager
  • Digital marketing manager
  • Social community manager
  • Content marketing manager
  • Social media strategist
  • Content strategist
  • Digital marketing strategist

Further Study

Upon successful completion of this course, students can pursue further studies from our wide range of university pathways.

Our pathways for this course include the following degrees:

  • Accounting
  • Business
  • Commerce
  • Hotel Management
  • Hospitality
  • Information Technology
  • Law (Paralegal Studies)
  • Legal and Justice Studies
  • Tourism

Students can have up to 8 units credit (1 year) transferred.

For more information on our university pathways, please see Pathways.

Work

Graduates can also choose to immediately commence their career in leadership and management.

What students are saying about QAT

“I had the opportunity to study at QAT, great people and great staff. I had many experiences, I had difficult moments and sometimes hard to express my frustrations, however the trainers always were there to support me, been patient with me they help me to continue until the end."
Leidy From Colombia
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