Diploma of Leadership and Management (Social Media and Digital Marketing Stream) | Queensland Academy of Technology Click here for Virtual Classroom

Diploma of Leadership and Management (Social Media and Digital Marketing Stream)

BSB51915 | CRICOS 098732J

Upgrade your leadership, management and digital marketing skills with this high-level qualification.

In recent years, social media has had a substantial influence in the business and marketing industries, opening up a high demand for social media and digital marketing strategists. Take advantage of this rapidly changing business environment by studying this course today.

You’ll gain the necessary skills and knowledge required to become a manager or strategist in social media and digital marketing. The skills gained from this course will prepare you to address the multiple challenges faced by managers in today’s rapidly changing business environment, and provide solutions and strategies to work under various business conditions.

Course Description

If you love all things tech, you are going to love studying this specialised course in social media and digital marketing. In this entry-level course you’ll learn a range of practice skills in networking and web technologies. You will learn about social media and have the opportunity to build a social media marketing strategy and implementation plan which you can apply to your career and/or business.

You will also gain knowledge on how to liaise with stakeholders and ensure team effectiveness. This diploma also addresses the multiple challenges faced by managers in today’s rapidly changing business environment, and provides solutions and strategies to work under various business conditions.

Entry Requirements

IELTS 5.5 or equivalent* (No band below 5.0).

Completion of Year 12 (or equivalent in the student’s home country).

Students who have not completed high school must have relevant work experience or a qualification that indicate a likely success of course completion.

Tuition Fees

From $6,000**

Payment Options

We have many payment options available depending on each individual student. Please Contact QAT to know what payment option suits you.

Qualification Units

Manage quality customer service
Interpret market trends and developments
Develop and use emotional intelligence
Lead and manage effective workplace relationships
Lead and manage team effectiveness
Manage people performance
Manage recruitment, selection and induction process
Manage personal work priorities and professional development
Manage meetings
Manage operational plan
Develop a social media engagement plan
Devise a search engine optimisation strategy

Employment Opportunities

Job prospects upon successful completion of this course include:

  • Social media manager
  • Digital marketing manager
  • Social community manager
  • Content marketing manager
  • Social media strategist
  • Content strategist
  • Digital marketing strategist

Further Study

Upon successful completion of this course, students can pursue further studies from our wide range of university pathways.

Our pathways for this course include the following degrees:

  • Accounting
  • Business
  • Commerce
  • Hotel Management
  • Hospitality
  • Information Technology
  • Law (Paralegal Studies)
  • Legal and Justice Studies
  • Tourism

Students can have up to 8 units credit (1 year) transferred.

For more information on our university pathways, please see Pathways.


Graduates can also choose to immediately commence their career in leadership and management.

Any Questions?

For assistance, our Enrolments Team are more than happy to help you with any questions you may have.
Contact us now and we'll get you started.

*Alternatively, students are required to take a pre-test before enrolment.

**Additional costs include: $300 materials; $250 enrolment fee; this is a guide only, please contact QAT for the exact cost.

Course Overview

  • Duration

    52 weeks

  • Intake Dates

    Every 6 weeks starting 29/01/19. See the PDF for all intake dates.

Enquire about this Course

What students are saying about QAT

“I had the opportunity to study at QAT, great people and great staff. I had many experiences, I had difficult moments and sometimes hard to express my frustrations, however the trainers always were there to support me, been patient with me they help me to continue until the end."
Leidy From Colombia
General English
Be Job-Ready! Start your education journey with QAT today.

Take the next step and enquire today at study@qat.edu.au or call us on +61 7 3002 0888.